Formula 1 is not just a sport—it's an experience.
The goal for this website redesign was to create immersive, engaging online spaces where fans could interact with the sport and explore it in new ways.
This section highlights my work in creating user-friendly, visually dynamic websites and digital content that captures the thrill of F1 racing while keeping fans informed and entertained. Every project here was designed with the fan in mind, ensuring seamless navigation and a captivating experience.
F1 Print Marketing Campaign
Formula 1 has long been associated with speed, precision, and excitement—but there’s also a powerful drive to make the sport more inclusive. My guerrilla campaign aimed to break the barriers and make F1 feel more accessible and welcoming, especially to women. By creating dynamic, engaging, and culturally relevant designs, I worked to capture the attention of female fans and promote diversity within the sport. This section highlights those projects, from street-level marketing activations to print materials, all designed with inclusivity and community in mind.
